Why I Built Choirhub

I love choirs.

I love the sound of people breathing together, blending together, laughing together, and—on a good day—absolutely nailing a piece of music that once felt impossible.

What I do not love is the frustration of choir admin.

For years, I lived in a strange dual reality. In rehearsal, I was surrounded by creativity, music, and community. At home, I was buried under an avalanche of spreadsheets, email threads, PDFs, shared folders, and half-remembered WhatsApp, Facebook or SMS messages.

Sound familiar?

There were:

• Scores scattered across Dropbox, Google Drive, email inboxes, and personal computers

• Paper folders that somehow never quite matched the digital ones

• Rehearsal tracks hidden in mysterious subfolders only one person could ever locate

• Attendance tracked in spreadsheets that never seemed fully up to date

• And email… so much email.

Every week, the same questions would pop up:

“Where is the music for this again?”
“Did rehearsal change this week?”
“I missed that message — what did I miss?”
“Can you resend the rehearsal tracks?”

None of this was anyone’s fault. Choir members weren’t being difficult — they were just trying to sing. And choir leaders weren’t disorganised — they were doing their best with tools that were never designed for community music groups.

That’s when it hit me.

The problem wasn’t the choir.
The problem was the technology we were forced to use.

We were trying to run a warm, human, artistic community using tools built for offices, corporations, and formal workplaces. No wonder it felt clunky, stressful, and exhausting.

So I started asking a simple question:

“What if there was one place that held everything a choir needs?”

One home where:

• All the music lives together

• Messages are organised by topic

• Rehearsal tracks are easy to find

• Attendance is simple

• And everyone always knows what’s happening

Not a system for schools.
Not a system for businesses.
A system built specifically for community choirs — with real people, real lives, and very mixed comfort levels with technology.

That idea slowly grew into what is now Choirhub.

Choirhub didn’t begin as a tech project — it began as an empathy project. I wanted to remove friction from choir life so directors, committees, and singers could spend less time managing files and more time making music. I was very focused on what I knew we needed based on ten years experience working with back of house technologies.

From the very start, my guiding principle was simple:

If it isn’t easy for ordinary choir members to use, it isn’t good enough.

Choirhub isn’t about flashy features or clever engineering. It’s about reducing stress, simplifying workflows, and giving choirs a shared digital home that feels welcoming rather than intimidating. And even more importantly, it needs to be affordable. I didn't want choirs to miss out on enjoying the benefits of modern technology because it was simply too expensive to even consider.

Because at the end of the day, choirs exist for one beautiful reason: to sing together.

Everything else should just support that — quietly, reliably, and effortlessly.

And that’s why Choirhub exists.